You’ve probably noticed the new “Brits vs. Everybody” slogan hopping around on Twitter or showing up on t-shirts at football games. What you may not realize is that this popular new phrase wasn’t started by the college – it was created by two students.
At the beginning of this school year, students Carter Elliot, Franklin junior, and Zach Hurth, Lansing junior, began using the “Brits vs. Everybody” phrase to raise awareness for Albion athletic events. It has since become a popular way for students to show support for fellow Brits.
“I’m extremely happy with how it has spread throughout campus,” Elliot said. “It was just something Zach and I randomly tweeted one day, and we decided to keep it going and it caught on.”
When the Albion social media sites started noticing their tweets, Elliot and Hurth started a twitter account, @BritsVEverybody.
“We are trying to create a support culture around campus,” Hurth said. “We want everyone to believe in our school, and we thought ‘Brits vs. Everybody’ was a good saying because as a small school, we are so close with each other.”
Once Elliot and Hurth realized how popular the twitter account was, they decided to organize t-shirt sales with the help of fellow student, Caitlin McClorey, Wixom junior, to spread the new phrase around campus.
“For me this phrase represents the support of the Albion College community for all of the athletes,” McClorey said. “I saw an opportunity to sell t-shirts with the phrase and donate the profit to the Student Athletic Advisory Committee.”
Within three days, the students sold roughly over 110 t-shirts. The twitter account currently has over 100 student followers, as well, with numbers gradually increasing. Even the college marketing office has noticed the idea.
“We love the t-shirts, we love the hashtag, we love the idea behind it,” said David Lawrence, associate director of social media strategy. “We’re ready, if needed, to take it to the next level.”
Elliot and Hurth hope the phrase will soon become a college wide slogan.
“It’s #BritsVsEverybody,” said Elliot. “Make sure you tweet it folks. It’s a movement.”
Photo courtesy of David Lawrence