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Features Headline — 03 March 2014

By Emma Planet

At 7 p.m. last Tuesday, Feb. 25, students and faculty poured eagerly into Norris Auditorium to experience the 2012 documentary, Dark Girls.

In Dark Girls, American filmmakers Bill Duke and D. Channsin Berry explore colorism against African Americans. Duke and Berry especially focus on the unfathomable struggles darker women face.

The film opens on a haunting note as a young African American is asked how she feels when someone calls her “a pretty black girl.” The interviewer presses on, asking if she likes the term “black.”

The girl shakes her head fervently, “I don’t like to be called black.”

“Why?”

“Because I’m not black,” she quietly concludes.

In an introduction to the history of colorism, President of the National Association of Black Psychologists Dr. Cheryl Grills notes the relative modernity of blacks’ civil rights.

“Forget beauty – we weren’t even considered people in the eyes of the law. Beauty is just a small piece of a much bigger animal, and until we understand that much bigger animal, we’ll never understand the issue of colorism,” Dr. Grills said.

This issue – existing largely within the black community itself – is often considered a direct result of slavery.  Colorism also sprouts from colonization.

“That’s the first piece of it, the way in which nations have been colonized over the years, largely by European armies,” said Cal Arts Assistant Provost for Equity and Diversity, Matthew Shenoda.

Colonization is both a physical and cultural invasion in which ideas of beauty and identity are indoctrinated. When a colonizer is presented as superior and looks a certain way, people tend to aspire to that image to elevate themselves socially.

The colonial roots of colorism entangle us still, and the impact is heartrending. In an updated version of a 1940′s black doll experiment, a young black girl was shown a few figures in a range of pigments. She pointed out the “pretty” figure as the whitest and the “ugly” figure as the darkest, demonstrating the internalization of colorism at a shockingly young age.

Perhaps unsurprisingly, family tends to plant the seed of colorism. Some parents substitute unconditional love for concerns about skin tone. One woman was shocked and saddened when her friend, a new mother, expressed relief that her daughter “didn’t come out dark.”

Colorism is painfully visible in the dating realm. Dark Girls examines the frighteningly critical attitude some black men have towards dark-skinned girls. One young man even commented, “They look funny beside me.”

The documentary also investigated global colorism. The wildly successful skin-bleaching cream industry offers unsettling testimony to the phenomenon. In Ghana, Senegal, South Africa and elsewhere there are billboards promoting the cream despite its cancer-causing agents.

The multibillion dollar business can thank the exportation of American images into these countries for its popularity.

Dark Girls Directors and Producers D. Channsin Berry and Bill Duke.

Dark Girls Directors and Producers D. Channsin Berry and Bill Duke.

There is a tremendous power in advertising, and the beauty industry especially feasts on people’s insecurities. Racism has now taken on a structure – our media practices perpetuate colorism. Surely society has a responsibility to self-correct.

That said, many interviewees acknowledged the enormously positive effect of a black family in the White House. Especially due to First Lady Michelle Obama’s presence and position, dark-skinned women are slowly garnering greater acceptance.

Though this gradual cultural shift is cause for celebration, Dark Girls stresses the importance of women’s self-appreciation.

The film concludes with a striking quote from comedian Michael Colyar – “Love starts with you and goes outward, like a drop of water. Love radiates outward from you,” he said.

Dark girls, rise and love yourselves.

Photo via officialdarkgirlsmovie.com and IMDb.com

The Albion Pleiad staff strives to correct all errors of fact. If you've seen an error in our pages, let us know at This email address is being protected from spambots. You need JavaScript enabled to view it. . General comments should be posted in our comments section at the bottom of each article.

About Author

Emma is a first-year at Albion College from Sterling Heights, Michigan. She is pursuing a double-major in English and Environmental Studies as well as a pre-law concentration. She uses her writing to raise awareness about environmental issues and adores pretzels paired with junior mints. Add her on Twitter: @PlanetEmma29

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